River Island

river-island

We are delighted to have launched a brilliant new partnership with River Island. We both feel passionately about ending the stigma that often stops young men talking about their mental health.

We are delighted to have launched a brilliant new partnership with River Island. We both feel passionately about ending the stigma that often stops young men talking about their mental health.

Our aim is to make discussing mental health as normal for young men as it is their physical health.

Discussing Mental Health should no longer be seen as a sign of weakness

The Mix and River Island is an unrivalled partnership to really drive young men’s mental health work forward, and create something really powerful that will change the way young men start to think about their mental health.

The Conversation

Young men are committing suicide at an alarming rate.

Suicide is now the biggest killer of men aged under 45 in the UK, with 76% of all suicides in 2014 being young men.

The causes are complex, young men are telling The Mix that they feel under a serious amount of pressure at school, at home, and at work.

Many still find it difficult to talk about their mental health, instead ‘bottling up’ their emotions, with sometimes tragic consequences.

Campaign

The Mix is the UK’s largest multichannel service for young people. We provide the advice and support that young men tell us they need, in a tone of voice they like, and through the channels they want. Teaming up with River Island creates a strong team who understand and reach a large target audience of young men.

The campaign aims to engage staff and customers in conversation about mental health through various initiatives run in store, online and through social media.

We are very excited to be featured on River Island’s homepage and social media accounts following WMHD16 as RI brings the partnership to the attention of its customer base.

River Island The Mix Promo