Dixons Carphone

Dixons Carphone Logo

Our partnership with Dixons Carphone began in 2001 when the company decided to make a big difference to a small charity. As our charity has grown so has our unique relationship with Dixons Carphone.

Our partnership with Dixons Carphone began in 2001 when the company decided to make a big difference to a small charity. As our small but mighty charity has grown and evolved so too has our unique relationship with Dixons Carphone.

The Mix is Dixon Carphone’s longest charity partner and their support of The Mix is one of the most enduring charity partnerships. For 16 years they supported Get Connected and since the merger with Youth Net continue with their amazing support with The Mix.

The challenges young people face are more complex and connected than ever before and to confront this The Mix and Dixon Carphone are working collaboratively with the aim that all young people in the United Kingdom have access to the support and advice they need.

“Our partnership with The Mix provides a great platform to support young people through technological innovation and offers our people fantastically rewarding and skills-based volunteering opportunities as well as exhilarating fundraising challenges.

We are incredibly proud of the tremendous volunteering and fundraising efforts of Dixons Carphone colleagues who, over the past fifteen years, have helped The Mix grow to support two million young people a year and we look forward to helping them positively impact many more young lives.”  Kesah Trowell, Head of Corporate Responsibility, Dixons Carphone.

Not only have Dixons Carphone supplied The Mix with Office space, equipment and IT support the incredible fundraising and volunteering efforts of Dixons Carphone’s staff have helped the Mix support two million young people a year and they share our drive to grow this number ever larger.

The Mix has people able to use Dixon Carphone’s funding in some really innovative ways; from recruiting and training hundreds of our fabulous Helpline volunteers and Digital Connectors who are trained to support our young people through telephone and webchat to driving the development of our unique mobile apps and handy digital tools which allow young people to access support whenever and wherever they are.

Just some of the many other reasons why The Mix wants to say a big thank you to Dixons Carphone:

Press and Media Highlights

Dixons Carphone Annual Charity Auction#

The 10th Dixons Carphone charity auction for The Mix raised an amazing £369, 448!

The 2016 dinner and auction held in the stunning Rosewood Hotel saw 250 of the most influential people from the digital, telecommunications and service industries join Andrew Castle as the evening’s host and Jeffrey Archer star auctioneer for a night of generous fundraising.

For their efforts, guests were treated to an evening full of entertainment, a live auction hosted by Jeffrey Archer and a special video message from HRH the Duke of Cambridge – thanking them for their support. The Duke and Duchess of Cambridge and Prince Harry who are spearheading the Head’s Together campaign, which aims to support those going through difficult times and to end the stigma surrounding mental health, with The Mix as one of the eight charity partners.

All funds raised will go towards making a significant difference to the lives of children and young people, by supporting the The Mix – who reach and support 2 million young people every year in the UK, and in particular to help support young people in the UK suffering with mental health problems.

The UK faces an epidemic of young people struggling with their mental wellbeing. The Mix is unique is providing 24-hour support, 365 days a year through the digital, social and mobile channels young people turn to first. Thanks to the incredible support of Dixons Carphone and all those who attended on the night, we will be able to help thousands more young people in crisis’ Chris Martin, CEO, The Mix

Employee volunteers at The Mix

Dixons Carphone has a long history of enhancing lives through technology and innovation. While The Mix has extensive expertise in harnessing digital technology to provide advice, support and information to young people. We bring our expertise, technology and knowledge together to provide young people with lifesaving, life changing help!

The Mix offers staff at Dixons Carphone the chance to get involved first hand in the work they support by taking part in incredibly rewarding volunteering opportunities which can be accessed either at home or in our offices.

Key Activities: Dixons Carphone staff can volunteer as a digital connector; talking to a variety of young people through web chats and email or become a helpline hero providing help, information and support to young people over the phone.

The Mix also encourages Dixon Carphone employees to use their skills to directly help drive and support the charity, from volunteering with our Digital Marketing team, to supporting and advising our Fundraising & Development staff.

On 6th July 2016 it will have been a year since I started my volunteering journey with The Mix. I joined as I wanted to continue to help young people as well as raising money through completing 50km walk in last year’s Race To The Stones.

After a superb few weeks of online webchat training & induction, I started the rewarding venture of being a remote volunteer – being able to ‘virtually’ help others from my own home has helped me to maintain my own work / life balance as well as being able to help The Mix fill different shifts as I work changing days & hours in a busy retail environment.

After having completed my induction and graduating I can honestly say that throughout I have been supported so well, either during a webchat, in a debrief or just ensuring my own well-being all whilst gaining experience and supporting young people in need.

I’ve recently been lucky enough to be on a coaching programme through my employer (Dixons Carphone) called Average To Awesome that has helped me mentally and physically to continue my own journey in not only continuing to raise funds for The Mix by doing 100km in this July’s Race To The Stones Ultramarathon but also by losing over 18kg (2.5stone) in weight.

This in turn has helped me be even more effective personally & professionally, at home, in work & volunteering too.

#ThereForMe Campaign

On World Mental Health day (2016) as part of The Mix’s partnership with The Royal Foundation’s Heads Together Campaign, Dixons Carphone launched the social media #ThereForMe campaign in stores to help tackle stigma around mental health.

The campaign highlighted how everyone has tough times and we want everyone to celebrate the people who are there for us when we need them.

As Dixons Carphone are also a Founding Partner of Heads Together they share in the aim to change the conversation on mental health from fear and shame, to confidence and support.

Together, we want everyone to feel comfortable with their everyday mental wellbeing and able to support their friends and families through difficult times

Customers and staff have taken photos holding up the name of a person who has been there for them. The #ThereForMe campaign gallery can be accessed through www.thereforme.org and numerous photos can be found on social media

Race to the Stones

Race to the stones 2016 group photo

In July 2016 100 participants from Dixon Carphone and supporters of The Mix took part in the Dixons Carphone Race to the Stones. The event is a regular favourite having been going on for three years with Dixons being the headline charity since 2014.

The gruelling 100km ultramarathon along the 5,000-year-old Ridgeway footpath, ending at the legendary Avebury stone circle saw 22 of the team go nonstop through the weekend while others rested for the night at the mid-way tented base

The total raised for The Mix was a fantastic £41,431.83!

A big thank you to all that participated and especially to the ‘average to awesome’ team. The 13 individuals trained by Rory Coleman, an experienced professional trainer and marathon runner, were great reps from team Dixons Carphone and The Mix.


  • Charity Times Corporate Partnership Award 2003
  • Third Sector Excellence Award for Corporate Partnership 2006
  • ICT Hub Award for Delivering Social and Environmental Benefits 2007



Partners with Carphone Warehouse launches!


Get Connected expands its volunteer team and help 12,000 young people across the UK

Email service developed in 2003

To become more accessible to young people reluctant to talk over the phone, as well as young people with speaking or hearing impairments.

Webchat service launched in 2006

Get Connected live webchat service was launched in 2006. Webchat has grown quickly in popularity, and is now our most popular channel for young people to contact us by.

First Carphone Warehouse Charity Auction 2008

With the support of the Senior Colleagues and generous suppliers, Carphone Warehouse raise £190,000 for Get Connected to help grow their service.

10th Anniversary and Daniel Radcliff becomes a Best Friend 2009

Get Connected celebrated its 10th anniversary with party hosted by Carphone Warehouse at House of Lords, attended by Sir Charles and Friends.

Carphone Warehouse ‘Get Foolish Week’ and the Connected Generation Report Published in 2010

Carphone Warehouse staff and customers get funny for money, raising £91,000 in a week for Get Connected.

Get Connected also publishes its first report revealing the need for a safe and dependable online resource for tech-savvy under 25s

It finds that Nine out of ten young people in Britain turn to the internet rather than their family or friends for help.

Dixons Carphone launches – August 2014

Dixons Carphone Race to the Stones launches in 2014

150 Fundraisers trekked the Ridgeway, Britain’s oldest recognised pathway, beginning at Chinnor in Oxfordshire and ending at Europe’s largest stone circle in Avebury. Travelling from all over the world and armed with nothing but their sturdiest walking shoes and a waterproof, they pitted themselves against hardy terrain to complete the challenge in stages. They raise £42,000 for Get Connected.

In 2014, with the support of Dixons Carphone Get Connected have helped 600,000 of the most vulnerable children and young people across the UK since launching in 1999.

Get Connected launch Digital Connector and Counselling services for young people in 2015

Digital Connectors are able to volunteer their time form home, with over 100 recruited additional to the London contact centre volunteers.

Get Connected telephone counselling service provides over 1000 sessions to young people l in crisis who need additional support with their mental health.

With the changing needs of mobile and tablet devises young people ask for the SMS services to close and for Get Connected to focus on their webchat provision.

Get Connected and YouthNet merge to launch The Mix – 2016

Launched in March 2016 The Mix brings together YouthNet’s extensive digital reach and Get Connected’s telephone helpline services to create the UK’s largest multi-channel support charity for under 25 year olds.

The Mix is a multi-channel service designed to support the physical and mental wellbeing of young people under 25 across the UK whatever their issue through the technology of their choice.

Building on the legacy and long term investment Dixons Carphone commit to a new strategic partnership with The Mix to help support the National Young people, by providing a blended service delivered on their own terms and through the technology of their choice.

How will The Mix’s relationship with Dixons Carphone affect your editorial?

Our relationship with Dixons Carphone will not change the fact that our editorial policy is to ensure our websites are free from commercial control and advertising.

All of our information is created by trained journalists who aim to give you the truth, not spin or hype.

Though we partner with many different organisations you can be confident that the information on The Mix is free from commercial or government influence of any kind.