The Mix launches #SummerUnfiltered
What does a great summer look like? Well, according to our social media feeds, everyone else is having the time of their lives, with picture perfect experiences, flawless beach-ready bodies, all without a care in the world.
But that’s just an Instagram post, with a lot of filters. We know that’s not what summer is really like – in reality, it can be full of pressures to be and act a certain way.
Summer is a time to explore, try new things, experiment and have fun. But more importantly, it’s a time to celebrate all the different ways of being.
The Mix is launching #SummerUnfiltered to challenge this ‘picture perfect’ environment and show that summer is our own. We can have a great time, no matter what everyone else is doing.
With this campaign, we want to remove the filter, and dispel the myth that summer should be about experiencing something in particular, or having a relentlessly #blessed and #amazing time. Summer is a season where anyone can experience insecurities about their body image, feel isolated and under pressure by the images portrayed on their screens, and the expectation to always be having a good time.
We want under 25s to feel empowered and comfortable making the choices and decisions which feel right for them. And make sure they know where they can turn if they need support.
The Mix wants to amplify young people’s voices and generate accurate conversations online that reflect the issues in their lives, particularly focusing on mental health, identity, body image and drink & drugs.
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Published on 12-Jul-2018
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