The Mix charity announces new partnership with NOW TV – helping expand services and reach even more young people

The Mix Staff
Illustration shows two young people sitting on a sofa holding signs that say "NOW TV" and "The Mix"

Leading digital youth charity, The Mix, is launching a new partnership with streaming service, NOW TV

The Mix and NOW TV have joined forces to offer vital mental health and emotional wellbeing support and guidance to people under 25. NOW TV’s backing will enable The Mix to expand its services, upscale teams and reach even more of the UK’s 12 million under 25s, especially during a time of national crisis, where health services are stretched or closed.

The new partnership, which has been in development since the end of last year, includes:

Raising awareness of The Mix, through NOW TV programming

The collaboration will see The Mix using shows and movies on NOW TV, that engage a young audience, as a platform to address and discuss bold and taboo-busting issues. The partnership aims to significantly raise young people’s awareness of how they can access The Mix through NOW TV’s social channels and publicity for key NOW TV programming, should any of the shows’ topics have an impact on their daily lives – especially during a time when TV viewing is on the rise.

Volunteering for The Mix

The partnership enables The Mix to expand its volunteer programme by more than 20% and conduct close to 2000 additional training sessions, providing essential services to even more young people. Over 2.5 million under 25s rely on The Mix for everything from mental health support via The Mix’s qualified counsellors, to more practical advice, such as how to manage money and interview tips. Since the UK lockdown began, there’s been a 42% increase to The Mix’s helpline, so the expansion to the volunteer base will be vital to support the growing number of young people who need help.


A series of internal NOW TV events will raise further funds for The Mix, helping to keep their services open for longer hours and enable them to recruit and train more volunteers.

Chris Martin, CEO, The Mix said:Our new partnership with NOW TV will be fundamental to The Mix’s growth and development, at a time when young people need our support more than ever. It allows us to expand our life-saving services and empower young people to shape change, through content that truly represents them. It’s fantastic that NOW TV have shown such commitment to the mental health of under 25s and we’re really excited about the impact that their new volunteering programme will have. We can’t wait to see this partnership progress.”

Zoe Bailie, Director of Brand and Development, The Mix said: “Everyone at The Mix is incredibly excited about our partnership with NOW TV and believe this work will empower young people to make a positive change to their future. This is particularly crucial at a time when so many young people are struggling with the impact that lockdown has had on their daily lives.

 By capturing an authentic youth voice through our collaboration with NOW TV, we can focus on the issues that are important to young people and use our insights to make a real difference, through cutting edge content. We’re also really looking forward to working on a mental health and volunteering programme with NOW TV staff and commend their dedication to the importance of young people’s mental health.”

Furthermore, The Mix and NOW TV will be working together to help support NOW TV’s employeesproviding expert resources, guidance and support for these staff across a variety of mental health, personal wellbeing and social issues.

Throughout the year, NOW TV will also partner with TV show talent to create bespoke social and online content about their personal, and fictional characters’, mental health challenges, with no subject off limits.

Marina Storti, Managing Director, NOW TV said: We want to use the NOW TV platform to start important conversations about mental health and well-being, and to raise awareness of the many challenging topics included in our shows. This is especially important at this time with a greater need for young people to feel supported, and with more people staying in and TV viewing on the rise. Supporting our people and our younger customers has always been a top priority for us and we couldn’t wish for a better partner than The Mix to help us make a bigger positive impact on the communities in which we live and work.”

Notes to editors:

Media enquiries: Holly Turner (Editorial Communications Manager, The Mix)

[email protected]
Press number: 07766660755

About The Mix

The Mix is the UK’s leading digital youth charity, helping over 2.5 million young people in the UK each year with our free and confidential support services. Whatever issue a young person is facing, The Mix is always there for them – online, over the phone or via social media. We connect young people to experts and their peers to talk about everything from money to mental health, homelessness to jobs, break-ups to drugs and more.

The Mix’s mission is to ensure that every young person can make an informed choice about their wellbeing – wherever and whenever they are. We aim to put young people into centre of everything we do. – 0808 808 4994

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About NOW TV

NOW TV is a leading UK streaming service, giving you the best TV, box sets, movies, sports and kids entertainment whenever, and wherever, you want it. Pick from the range of content passes including Entertainment, Sky Cinema, Sky Sports, Kids and reality TV with hayu.

You can stream content to watch through the NOW TV app, available on over 60 devices including the NOW TV Smart Stick and Smart Box and even download your favourite shows and movies to watch on the go.

NOW TV is the home of the best new and original British comedies, Oscar, BAFTA, and Emmy award winning dramas, Sky originals and movies. NOW TV customers can enjoy over 30 new movies every month and Sky Atlantic shows, without a contract.

Sports fans can enjoy all the action across all 11 Sky Sports channels through day, week or month passes.

NOW TV also offers great value reliable broadband as a standalone contract-free service with NOW Broadband.

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The Mix’s helpline service is no longer available via phone, but you can email us or chat one-to-one online 4pm-11pm Monday to Friday, speak to our online communitysign up for free counselling online or text text THEMIX to 85258 to access our 24/7 crisis line. 


Published on 13-May-2020

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