The Mix to be featured by Lady Gaga’s Born This Way Foundation at upcoming Joanne World Tour stop

Françoise Facella
Communications & Events

EDIT 3rd FEBRUARY 2018: Lady Gaga’s last shows of her European tour have now been cancelled due to health reasons. The Mix wishes her all the best.

Born This Way Foundation is excited to announce that The Mix will be featured at an upcoming stop of Lady Gaga’s Joanne World Tour in London on 4th February 2018. The organisation will be featured as part of Born This Way Foundation’s series of Kindness Pop Ups at select tour stops, designed to spread kindness and highlight exceptional local nonprofit organisations across North America and Europe. Nonprofits are chosen based on their demonstrated excellence in supporting and empowering young people, including with their mental wellness.

The Mix will be featured prominently at the Kindness Pop Up. They will have a location for their staff or volunteers to interact with the thousands of fans in attendance, increasing awareness of the services and programmes the charity offers.

“The Mix is honoured to partner with Born This Way Foundation. This is an extraordinary opportunity to raise awareness for the charity and empower even more young people in the UK to live a fulfilling life, whatever issues they might be facing,” said Zoe Bailie, Director of Brand at The Mix.

The Mix is the only digital multi-channel service in the UK designed to support the physical and mental wellbeing of under 25s. The Mix believes young people are amazing, talented and resourceful. They need to be able to fulfil their potential as part of our society and as our future leaders. The Mix’s mission is to become the first point of contact for any young person seeking support or information on any subject whenever they need it.

“Born This Way Foundation is thrilled to shine a light on the work these exceptional local organisations do for the young people they support. We share a mission to inspire and empower today’s youth and the resources and services these groups are providing in their communities are critical to that goal,” said Cynthia Germanotta, Co-Founder and President of Born This Way Foundation.

This initiative reflects Born This Way Foundation’s commitment to working with grassroots allies to reach hundreds of thousands of young people directly. These relationships have enabled the organisation to connect youth with services and programming in their communities.

About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships in order to provide young people with kinder communities, improved mental health resources, and more positive environments – online and offline. To learn more, visit

Media enqueries
Francoise Facella at The Mix: [email protected], 07766 660755
Rachel Martin at Born This Way Foundation: [email protected]


Published on 02-Feb-2018